5 Tips for Starting a Successful Post-Pandemic Business by Cameron Ward

 

5 Tips for Starting a Successful Post-Pandemic Business

By Cameron Ward

 

The pandemic has affected the American economy in many ways. Some, such as job losses in the travel industry, were expected. Others, such as massive resignation numbers, were more surprising. According to workforce data, one in every four workers quit their jobs in 2021. If you are one of them, you may be wondering what to do next. Consider these tips for starting a post-pandemic business.

 

1. Think of a Money Making Idea

Your business idea doesn't have to be specifically pandemic-related, but it is important to consider pandemic-related trends. Are there issues, such as supply-chain shortages and rising inflation, that could either stall your idea or that your business idea could help solve? Does your idea take advantage of consumer trends, such as an increase in online shopping? Keep in mind that the pandemic is not over. Some vulnerable industries are rebounding; however, new variants could lead to travel bans and lockdowns that may impact these industries again.

 

2. Choose a Good Name

The name you choose for your business needs to be memorable and unique. Short names are usually better than longer ones. Try to choose a name that is easy to pronounce and spell. It is also helpful if your name gives customers some idea of what you are selling.

 

Don't worry about your choice of name limiting your business opportunities too much. If you need to sell products under a different name or the domain you want for your business isn't available, you can choose a doing business as a name. With a DBA, if you want to start a new product line that isn't closely related to your existing products, you don't have to concern yourself with diluting your brand by marketing all of your products under the same name.

 

3. Design a Logo

Your logo is like the face of your business. It is the single image that customers and potential customers will most associate with your brand. A well-designed logo can help you make a good impression, make it easier for customers to remember your brand, and set you apart from the competition. If you don't have the budget to pay for a professional logo design, you can use an online logo maker to create your own. Simply choose an icon that fits your brand image, select a style, add your text and fine-tune the colors and fonts to create your finished product.

 

4. Secure Funding

All businesses need money. If you have personal savings or friends and family you can borrow from, you may be able to raise funds without having to sell anyone on your business. However, you will probably need to convince lenders or investors to provide you with funding at some point. A good business plan is important for this process.

 

5. Hire Some Help

Social media is a critical part of your marketing plan. Running an effective social media campaign can be difficult and time-consuming. Consider hiring a social media manager to do this job for you. You can find an experienced professional through online job platforms. At present, social media marketing pricing is between $14 and $35 per hour; however, top social media managers may command higher rates.

 

Content creators are also worth investing in to get your brand’s message across to your market. Alternatively, it can be worth investing in a tool like ProWritingAid to ensure that you craft the best possible content for your audience for less.

 

The pandemic has created many challenges for businesses and consumers alike. However, there are also opportunities for entrepreneurs to solve some of these challenges while also making a profit.

 

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