How to Do Critical Discourse Analysis: A Multimodal Introduction

 USDUSD

How to do critical discourse analysis
HOW TO DO CRITICAL DISCOURSE ANALYSIS
$10.00

Description

Product Description

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.


Review

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University

"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University

How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?

This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. 

With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.


Table of Contents

Introduction: How Meaning Is Created
 
Making Active Choices: Language as a Set of Resources
 
Analysing Semiotic Choices: Words and Images
 
Presenting Speech and Speakers: Quoting Verbs
 
Representing People: Language and Identity
 
Representing Actions: Transitivity and Verb Processes
 
Concealing and Taking for Granted: Nominalization and Presupposition
 
Persuading with Abstraction: Rhetoric and Metaphor
 
Committing and Evading: Truth, Modality and Hedging
 
Conclusion: Doing Critical Discourse Analysis and Its Discontents
Glossary

About the Author

David Machin is lecturer at Cardiff University.

Product information




policy for details.

How to Do Critical Discourse Analysis

How to Do Critical Discourse Analysis

A Multimodal Introduction
  •  David Machin - Cardiff University, UK
  •  Andrea Mayr - Zayed University, UAE



 
Product Code:3E0q758
Brand:Good for undergraduate and postgraduate researchers of Languages and Literature
Product Condition:New
6 Units in Stock
ADD TO CART
FEATURED PRODUCTS
Fortune Online Bookshop
   +234 (803) 2976 - 763
fortuneonlinebookshop@gmail.com


Create a free online store
Powered by freewebstore.com
freewebstore
Got a great business idea?
Get a free online store just like this one!
What do I get?
Hosted online store
Unlimited products
Domain & SSL
 checkout
24/7 support
And more...
Get Started

Comments

Post a Comment

Popular posts from this blog

THE ECOLOGY OF LANGUAGE EVOLUTION (CAMBRIDGE APPROACHES TO LANGUAGE CONTACT)

Image
  USD $0.00 Menu Store Language and Linguistics THE ECOLOGY OF LANGUAGE EVOLUTION (CAMBRIDGE APPROACHES TO LANGUAGE CONTACT) $5.00 Description Product Description This major new work explores the development of creoles and other new languages, focusing on the conceptual and methodological issues they raise for genetic linguistics. Written by an internationally renowned linguist, the book surveys a wide range of examples of changes in the structure, function and vitality of languages, and suggests that similar ecologies have played the same kinds of roles in all cases of language evolution. The Ecology of Language Evolution will be welcomed by students and researchers in sociolinguistics, creolistics, theoretical linguistics and theories of evolution. Review "Mufwene's proposals will undoubtedly interest linguists and theorists of evolution alike." Interdisciplinary Journal for Germanic Linguistics and Semiotic Analysis Book Description This major 2001 work explores the de...
Read more

METHODS OF TEXT AND DISCOURSE ANALYSIS: IN SEARCH OF MEANING

Image
  USD $0.00 Menu Store   Language, Linguistics and Literature METHODS OF TEXT AND DISCOURSE ANALYSIS: IN SEARCH OF MEANING $10.00 Description Product Description Methods of Text and Discourse Analysis provides the most comprehensive overview currently available of linguistic and sociological approaches to text and discourse analysis. Among the 10 linguistic and sociological models surveyed in this book some of the more important are Grounded Theory, Content Analysis, Conversation Analysis and Critical Discourse Analysis. The book presents each approach according to a standardised format, which allows for direct systematic comparisons. The fully annotated lists of sources provide readers with an additional means of evaluation of the competing analytical methods. Interdisciplinary and international in its aim,  Methods of Text and Discourse Analysis  suggests the benefits both linguists and sociologists will derive from a more intimate knowledge of each others′ methods...
Read more

SECOND LANGUAGE ACQUISITION AND THE CRITICAL PERIOD HYPOTHESIS

Image
  Store   Language and Linguistics SECOND LANGUAGE ACQUISITION AND THE CRITICAL PERIOD HYPOTHESIS $10.00 Preview pages_1_18  Download $ 10.00 Download the sample file as indicated above and find out more about the table of contents and some preliminary pages. Should you wish to buy this E-book from us, please, send us a message via fortuneonlinebookshop@gmail.com and we’ll get back to you. Book Description Second Language Acquisition and the Critical Period Hypothesis  is the only book on the market to provide a diverse collection of perspectives, from experienced researchers, on the role of the Critical Period Hypothesis in second language acquisition. It is widely believed that age effects in both first and second language acquisition are developmental in nature, with native levels of attainment in both to be though possible only if learning began before the closure of a “window of opportunity” – a critical or sensitive period. These seven chapters explore this ide...
Read more